Category: NEWS

reputation

How to Deal with Online Reputation Management and Search Engine Reputa ...

By Viktoriia Dorofeieva

Usually, people think about managing a reputation when they have negative reactions to the company. When the company wants to improve the level of service – it uses different platforms for communication with the audience. It’s better to take care of the reputation from the beginning than to shovel out the negative in the future.

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Talent Development: Building Commitment in Virtual Teams

By Elif Çalışkan

Commitment has been defined as the degree of devoting the individuals to a set of behaviors that motivates them to act. Employee commitment has a positive impact on performance, productivity, job satisfaction, increased competitiveness, accountability, and organizational citizenship behaviors (Fornes, Rocco, & Wollard, 2008).

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Remote working: Enjoy business

Remote working: Enjoy business

Business is the world of challenges and finding the perfect strategy could be the real game; remote working may be the key. Making a decision to work remotely, outlining its benefits, then finally taking the first step is the journey. So, take the challenge and enjoy business.

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targeting

5 Rules of Successful Targeting

By Viktoriia Dorofeieva

Targeting is a strategy that divides a large market into smaller segments to concentrate on a specific group of customers within that audience. It shows to the target audience regardless of whether people are looking for this product now or not. Future customers may not know about the product at all, but this group of people is potentially interested in it. So, these people are interesting to you.

The purpose of targeting is to reduce advertising costs, make advertising campaigns more effective through the target audience.

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succeed as a social media specialist

5 Skills to Succeed as a Social Media Specialist

Succeeding as a Social Media Specialist is not about taking photos and publishing posters. Neither is it being online 24 hours. It is an integrated professional career, which required various skills and fundamentals to master.

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Private equity

How To Start A Business With Private Equity

By Viktoriia Dorofeieva

Private equity is a type of capital investment constituting an external source of financing for companies. An investor that regularly manages the assets of third parties. He usually has an interest in a long-term increase in the value of the company. It’s for realizing a profit at the moment of future sales of shares.

Additionally, the funds transferred to the companies may take the character of both own and hybrid financing. For example, a combination of own and debt financing. Apart from the financial contribution, the company may receive from investor management support of various nature. For instance, legality, tax, and organizational consulting.

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Content Writing is creativity: Interview article with the Former Inter ...

By Imane Mdarhri and Qingyi Xu

Content Writing is creativity. It is the source of inspiration for a successful Content Writer, who has chosen to be unique, influencer as well as professional.

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CROWDFUNDING

Business Funding Solutions: Crowdfunding

By Viktoriia Dorofeieva

In the times of pandemic, when we and our businesses are the most sensitive to the least economic wavering, the help may come from where you could not expect. One of the business funding solutions may come from small investments from the public to support your start-up. And it’s called crowdfunding. 

But don’t confuse “crowdfunding” and “crowdinvesting”. Crowdfunding uses the crowd to test a potential product or service in the form of gathering pre-orders. At the same time, crowdINVESTING focuses on gathering investments for companies that are already present on the market and have high growth potential.

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Talent Development: Boosting Employee Productivity

By Elif Çalışkan

One of the challenges in management has been applying effective talent development strategies to boost organizational performance and employee productivity. So, researchers in human resources management have stressed effective human resources strategies to boost productivity such as high-performance management, high-commitment management, high-involvement management, and strategic planning (Bhatti & Qureshi, 2007). Then, all those reveal a question. How can we implement those strategies to boost employee productivity?

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Passion can guarantee success

Interview with the former Intern Paula Guijarro: Passion can guarantee ...

By Imane Mdarhri and Qingyi Xu

Starting an academic or a professional career in Human Resources can be difficult at the beginning, as it requires a strong basis in various specialties like psychology, law, and economics. But the good news is that passion can be the ingredient to succeed as an HR specialist and surpass all the challenges. In short, Passion can guarantee success.

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