Category: BUSINESS

reputation

How to Deal with Online Reputation Management and Search Engine Reputa ...

By Viktoriia Dorofeieva

Usually, people think about managing a reputation when they have negative reactions to the company. When the company wants to improve the level of service – it uses different platforms for communication with the audience. It’s better to take care of the reputation from the beginning than to shovel out the negative in the future.

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Talent Development: Building Commitment in Virtual Teams

By Elif Çalışkan

Commitment has been defined as the degree of devoting the individuals to a set of behaviors that motivates them to act. Employee commitment has a positive impact on performance, productivity, job satisfaction, increased competitiveness, accountability, and organizational citizenship behaviors (Fornes, Rocco, & Wollard, 2008).

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Remote working: Enjoy business

Remote working: Enjoy business

Business is the world of challenges and finding the perfect strategy could be the real game; remote working may be the key. Making a decision to work remotely, outlining its benefits, then finally taking the first step is the journey. So, take the challenge and enjoy business.

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targeting

5 Rules of Successful Targeting

By Viktoriia Dorofeieva

Targeting is a strategy that divides a large market into smaller segments to concentrate on a specific group of customers within that audience. It shows to the target audience regardless of whether people are looking for this product now or not. Future customers may not know about the product at all, but this group of people is potentially interested in it. So, these people are interesting to you.

The purpose of targeting is to reduce advertising costs, make advertising campaigns more effective through the target audience.

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Private equity

How To Start A Business With Private Equity

By Viktoriia Dorofeieva

Private equity is a type of capital investment constituting an external source of financing for companies. An investor that regularly manages the assets of third parties. He usually has an interest in a long-term increase in the value of the company. It’s for realizing a profit at the moment of future sales of shares.

Additionally, the funds transferred to the companies may take the character of both own and hybrid financing. For example, a combination of own and debt financing. Apart from the financial contribution, the company may receive from investor management support of various nature. For instance, legality, tax, and organizational consulting.

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Talent Development: Boosting Employee Productivity

By Elif Çalışkan

One of the challenges in management has been applying effective talent development strategies to boost organizational performance and employee productivity. So, researchers in human resources management have stressed effective human resources strategies to boost productivity such as high-performance management, high-commitment management, high-involvement management, and strategic planning (Bhatti & Qureshi, 2007). Then, all those reveal a question. How can we implement those strategies to boost employee productivity?

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Ways to Invest Online

Top 5 Ways to Invest Online

By Viktoriia Dorofeieva

The rapid development of information technologies has had an impact on virtually all spheres of human life. The number of Internet users is growing every year. The network allows not only to communicate, order various goods and services but also to earn well. In this article, you will discover opportunities to invest online.

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“What is Beautiful is Good” – Beauty Bias in Selection

By Leonardo Almonti

Beauty bias in selection plays a significant role in the workplace and we cannot ignore it anymore!

If we are looking for the perfect candidate, we cannot afford any sort of distraction. However, as we know, the human mind is always up for distractions (e.g. Cognitive Dissonance, Halo Effect, Illusion of Control). This is due to the fact that our brain has to deal with several bits of information every second, and creates unconscious shortcuts in order to be able to process them. Among the many different shortcuts that can affect our judgment, there is one that is particularly interesting: the beauty bias in selection.

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Understanding Personality: A, B, C, and D Types

By Elif Çalışkan

Several years ago some medical practitioners had a hard time predicting which types of people would experience cardiovascular disease. In fact, they knew that high blood pressure, overweight, and inactivity would increase cardiovascular risks. However, even the combination of these factors was not enough for them to make an accurate prediction. So, they had to do pretty deep researches. Then, they’ve found a relationship between chronic medical morbidity and personality characteristics (Burger, 2006).

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Why investing in Germany makes sense

Why Investing in Germany makes sense?

By Imane Mdarhri

Nowadays, investing is about finding equity between building a profitable business and maintaining human values. Germany does well in this area, and has turned around the tide and surpassed the stereotypes – from a country known for its unappealing past of antagonism to a land of peaceful coexistence. So, for businesses, why is investing in Germany a sensible option?

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