By Rebecca Sheppard
Find out the impacts of Covid-19 on small businesses and how some have struggled to adapt to the new challenging environment. Also, discover what small businesses can do to seek help, and what you can do as an individual to lend a hand to businesses in need of support.
By Katie Kabat
Due to the amount of time people spend on technology and social media nowadays, advertising has become almost completely digital. Social media is a way for consumers to learn and understand a brand before purchasing. Whenever I hear about a new trendy shop or cafe, the first thing I do is look them up on Facebook or instagram to see what their ambiance is like. It becomes more charming when I find out it is a local or small business.