News

The business benefits of collaboration: creating value.

The business benefits of collaboration: creating value.

By Kevin DUCHEYNE

Collaboration can mean different things, depending on whom you are asking for a definition. Nevertheless, it is one of the key factors to many success stories that we here at LSBC know. Whether it’s team collaboration, or B2B collaboration, the mutual engagement of the participants in a coordinated effort to solve a problem can boost (if done right) the successful outcome of any endeavor. So, when your employees work closely together or your business collaborates closely with sub-contractors and suppliers, increased productivity will one of the business benefits of collaboration—while collectively chasing similar targets.

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how to do business online

Business Online: How to Earn Money on the Internet

By Viktoriia Dorofeieva

Online business is a job where you organize your own business, sell goods or services, and get paid for it.

To set up a business, you don’t have to rent an office, hire people, and rent a large warehouse. All work can be set up on the internet. Make a site or fill out a page on a social network, write about the conditions and payment, run advertising, and promotion. As soon as you attract the first customers and get the first income, consider that you have already started a business.

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The quest for talent

The quest for talent: selecting the perfect candidate

By Leonardo Almonti

Everybody is looking for them, they are the perfect candidate.
Today, more than ever in the history of the corporate world, the search for talents is becoming a “gold rush”. Not only we are looking for the most experienced and effective, but we are also looking for the most talented candidates. Not by chance, back in 1998 at McKinsey, consultants were already talking about “war for talent” (Michaels, Handfield-Jones, & Alexlrod, 2001). This is the quest for talent.

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Big Five Personality

Understanding Personality: Big Five Personality Traits

By Elif Çalışkan

Psychologists have generally tried to categorize people more since the emergence of personality psychology term after WWI. They have also used those categorizations to predict employee’s behaviors according to various situations and their personalities in the workplace (Chan, 2004). Above all, personality refers to individual differences in terms of thinking, feeling, understanding, and behaving (APA, 2020).

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Advertining

Advertising: How to Behave during Self-isolation

By Viktoriia Dorofeieva

The pandemic has also reached marketing. Coronavirus and self-isolation have influenced consumer behavior and advertising perception. In order not to be among those who have left the market, companies are trying to adjust and run advertising at the appropriate level. New habits will remain with us even after leaving the self-isolation. And anti-crisis measures and ideas for promotion will be relevant for a long time. 

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Cognitive Dissonance

How Human Mind Produces Cognitive Dissonance?

By Elif Çalışkan

We have already mentioned both cognitive dissonance and the 3 efficient strategies to reduce it in our previous article. However, it has shown up a question about how human mind produces cognitive dissonance. Researchers have also distinguished three ways that produce cognitive dissonance: effort justification, induced compliance, and free choice (Vaughan & Hogg, 2010).  Then, let us see how these paradigms differ from each other.

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This article contains ten tips for efficient business networking. Facilitating sustainable growth and success.

Business Networking for Success and Sustainable Growth

By Kevin DUCHEYNE

Competence plays a big part in succeeding in this life, especially in the long run, whether personally or professionally. However, networking is vital. We all heard the old adage: ‘It’s not what you know. It’s whom you know that matters most.’ Although it may sound counter-intuitive, there is some truth to this saying. Therefore, LSBC has already published some articles on the benefits of business networking, and why you should start networking.

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Interview with Milan Kovacevic : Designing Success starts from Scratch

Interview with the former Intern Milan Kovacevic: Designing success st ...

By Imane Mdarhri and Qingyi Xu

As a Graphic Designer and an Artist, culture has been my passion and source of inspiration. My internship at LSBC was a great opportunity to work with a multicultural team, to express and create freely also, to be part of the big success. Mainly, designing success starts from scratch.

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Internet marketing

3 Ways to Rule Internet Marketing

By Viktoriia Dorofeieva

When it comes to internet marketing, there are hundreds of proposals. I will share only those that came in handy and were helpful to proven professionals. Most of them have a free demo period, and some are completely free.

In this material, I collected a list of online services that will help you to plan your internet marketing campaigns, avoid hiring specialists, and reduce the budget for advertising.

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Reducing Cognitive Dissonance Efficiently

By Elif Çalışkan

Cognition refers to all types of knowledge and awareness, such as perceiving, remembering, conceiving, reasoning, imagining, and problem-solving (APA, 2020). Meanwhile, cognitive dissonance is a theory that mentions people tend to reduce their dissonance caused by conflicting or inconsistent attitudes, beliefs, and behaviors often by seeking harmony (Zental, 2010). Also, it helps to deal with their stress and regrets, they can feel relaxed in a conflicting context. In this article, we will explain 3 initial dissonance-reduction strategies which social psychologist Leon Festinger (1957) showed.

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corporate social responsibility and sustainability.

Corporate Social Responsibility and Sustainability: For a Better Future.

 

By Kevin DUCHEYNE

Corporate social responsibility (CSR) and sustainability can help your business through the economic fallout of COVID-19 that awaits us. But how do you create sustainable value for your company, society, and the environment, while building brand trust? Is it even possible to align all these interests?

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Manage Instagram

How to Manage Your Instagram Productively

By Viktoriia Dorofeieva & By Elif Çalışkan

The number of registered Instagram users is growing day by day. Everyone knows that Instagram has photos and likes. But! It’s not obvious how to manage your Instagram to attract subscribers and start earning.

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