All about Instagram Digital Marketing

by Basheer Badran

When trying to decide which social media platform to turn to for your marketing efforts, it all comes down to finding out where your target audience spends their time. The famous social network Instagram topped over a billion users in 2008.

According to Statista, more than half of daily users are under 34 years old, and the most extensive age bracket is 18 – 24years old.

Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app, whereas 500 million uses Stories daily.

Why Market on Instagram?

The primary advantage of Instagram over other social media platforms is its visual nature. If you nor have a business that benefits from the design of your product or if you have a service that has a visibly noticeable result, Instagram is the best platform to showcase that content.

How businesses can use Instagram

Showcase your brand: since it is a visual app, it showcases your offerings and demonstrates how they can fit into lives. 

Achieve business goals with ads: businesses can also reach new people by turning posts into Ads on Instagram. People can engage with ads as they would an organic topic and click a call-to-action button to take actions such as learn more or shop.

Engage with clients: engagement only has value when genuine — coming from real people who care. On the app, various metrics measure the involvement, such as:

  • Comments
  • Shares
  • Likes
  • Saves
  • Followers and growth
  • Mentions (tagged or untagged)
  • Branded hashtags
  • Click-throughs
  • Direct Messages

Your engagement rate measures the amount of interaction social content earns relative to your followers. Businesses can also work with independent creators such as artists, bloggers, and celebrities on Instagram to promote their products.

Some convenient tips for successful marketing on Instagram

  • Marketing goals have to be S.M.A.R.T: a successful marketing goal on Instagram must be Specific, Measurable, Achievable, Relevant, and Time-bound.
  • Share audience content: despite the temptation to treat your Instagram account like a one-way street, social media is a conversation, not a broadcast. Make sure to listen and engage with fans when they reach out.
  • Design compelling content: using a varied content schedule is a good idea. Contests, polls, questions and quizzes break the routine and directly encourage your audience to get involved and active.


Pictures speak more than a thousand words! Instagram got it right and nowadays is one of the best connectors among people. It unites audiences not only by showing them eye-catching quality visuals indeed, but you’re also creating a back and forth kind of environment that really can’t flourish on any other social media platform.

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