Category: INVESTMENT

What is Return on Advertising Spend (ROAS)?

by Basheer Badran

Return on Advertising Spend, ROAS for short, is a marketing metric that measures the efficacy of a digital advertising campaign.

That’s why advertisers use ROAS to judge the effectiveness of the money they spend on advertising. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

Return on Advertising Spend is similar to ROI (return on investment), but it only looks at the monetary return from a specific ad campaign.

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All about Instagram Digital Marketing

by Basheer Badran

When trying to decide which social media platform to turn to for your marketing efforts, it all comes down to finding out where your target audience spends their time. The famous social network Instagram topped over a billion users in 2008.

According to Statista, more than half of daily users are under 34 years old, and the most extensive age bracket is 18 – 24years old.

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Top 5 Promising Business Industry to Follow in 2021

By Millena Kapamann

Are you looking for business ideas? Then, we got you covered. We have outlined several business industry and ideas that are relevant in 2021. For sure, many industries have great potential. If you are struggling to find the right field that matches your criteria, here are the top 5 business ideas that will be big in 2021.

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The Luxembourg Start-Up Scene

By Imane Mdarhri and Steph Tendero

Starting a business can be adventurous and full of risks. Yet, in a tiny country, the experience can be exciting due to the facilities and the richness of the Luxembourgish business market and the diversity of its startup scenario. Discover The Luxembourg Start-Up Scene and start planning your journey.

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How To Start A Business With Private Equity

By Viktoriia Dorofeieva

Private equity is a type of capital investment constituting an external source of financing for companies. An investor that regularly manages the assets of third parties. He usually has an interest in a long-term increase in the value of the company. It’s for realizing a profit at the moment of future sales of shares.

Additionally, the funds transferred to the companies may take the character of both own and hybrid financing. For example, a combination of own and debt financing. Apart from the financial contribution, the company may receive from investor management support of various nature. For instance, legality, tax, and organizational consulting.

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Why Investing in Germany makes sense?

By Imane Mdarhri

Nowadays, investing is about finding equity between building a profitable business and maintaining human values. Germany does well in this area, and has turned around the tide and surpassed the stereotypes – from a country known for its unappealing past of antagonism to a land of peaceful coexistence. So, for businesses, why is investing in Germany a sensible option?

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Investments in New Businesses: Venture Capital

By Viktoriia Dorofeieva

In this article, we will get acquainted with such a concept as “investment”. In particular, we will learn what “venture capital” is and its importance in terms of investments in new businesses.

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Interview with Studio Bates: When Co-working Builds Creativity

By Imane Mdarhri and Qingyi Xu

In the architecture industry, performance is typically based on open spaces, flexibility, relevant fees, and a good spirit of negotiation. In my opinion, CISpace has taken the deal as an innovative space, which links efficiently the community to business.

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Doing Business in Slovenia: Tips for International Entrepreneurs

By Viktoriia Dorofeieva

CW Intern of LSBC

Slovenia is an attractive country for business. The very first information that appears in search results for “business in Slovenia” is the financial accessibility for building a business. In many cases, is provided the taxation’ system, calculation of revenue and expenditures for companies as well as worker’ salaries.

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Investing under the Illusion of Control

By Elif Çalışkan

The illusion of control is a cognitive bias which causes us to assume that we have exact control over the outcome of a situation when actually we do not. However, it is a very common strategy to cope with disappointments, difficulties, and other uncomfortable feelings (Aftab, 2013). The influence of the control bias can be insincere also during investing. We will explain 4 effects of investing under the illusion of control.

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