Category: ENTREPRENEURSHIP

Return on Ad spend

What is Return on Advertising Spend (ROAS)?

by Basheer Badran

Return on Advertising Spend, ROAS for short, is a marketing metric that measures the efficacy of a digital advertising campaign.

That’s why advertisers use ROAS to judge the effectiveness of the money they spend on advertising. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

Return on Advertising Spend is similar to ROI (return on investment), but it only looks at the monetary return from a specific ad campaign.

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viral content

What Makes Content Viral?

by Basheer Badran

Whatever industry you’re in, going viral is

 the name of the game. You want as many

 people to view your content.

Before social media, any company that wanted to become a brand name had to flood the airwaves and that costs money. The world-famous, “I’d like to buy the world a Coke ad from 1971, cost $250,000 to make and far more than that to broadcast on every major television network, which was a staggering amount at the time. But now, any person with a cell phone camera, and a social media account can reach the same number of people if their content goes viral.

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Target Audience: how to define yours

by Basheer Badran

If you’re going to market to an audience, you’ll need to know who’s in that audience. Recent Pew Research data indicates that millennials have comparably different lifestyles than Baby Boomers and use technology in their daily lives differently than older generations such as Gen Xers.

Here’s a hint before we dig in: your target audience is not “everyone” (unless you’re Google). Your task in defining your social media audience is to identify and understand your niche so you can dominate it.

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Interview Project: with the Founder Nejra Mujagić.

By Millena Kapamann

For the April edition of our monthly interview project, we meet Nejra Mujagić, a civil engineer student that finally has created her organization.

In this article, you will learn more about her experience and mindset as a young founder. We will also display what general advice she may have for those who would like to take the same direction.

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How to Prepare Yourself for a Post-Pandemic World

How to Prepare Yourself for a Post-Pandemic World

By Bells Zhai

It has been over a year since COVID-19 changed the world. We don’t know when the pandemic will be over, but eventually, it will be conquered someday and you need to be prepared for an active and normal post-pandemic world. Here are the aspects you need to look out for this transition.

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How is the Pandemic Changing the Advertising Tendencies for Firms?

By Millena Kapamann

Since the beginning of this pandemic, corporations have been going through a lot. A stay-at-home year certainly pushes the companies to change their behaviour and adapt to new criteria.

Especially when it comes to advertising products or services, new methods took place in the market. Therefore, in this article, we will display the recent occurring tendencies in the advertising industry.

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3 TED Talks by Powerful Business Women to Inspire and Motivate you

By Millena Kapamann

TED Talks remain in spreading ideas by using short and powerful speeches. The organisation took place in 1984, and since then, it has been covering diverse subjects, diverse disciplines.

They say that you only learn from the bests. Thus, we choose three powerful and impactful TED Talks created by women to see which kind of wisdom we can gain from them.

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5 Factors of Business Strategy

5 Factors of Business Strategy that Matter the Most for Your Start-up

By Bells Zhai

Business Strategy is the soul of every successful business, no matter SME or large enterprises. Since the pandemic, so many businesses are facing major challenges. It is time to take a serious look at your current business strategy to figure out a better survival plan. Or if you are brave enough to start your own business at this difficult time, you should have an even more cautious business strategy.

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Top 3 Sales Promotion Tactics to Apply for a Successful Advertising Ca ...

By Millena Kapamann

Sales promotion use marketing communication to improve or stimulate a business. To boost a business, we can use various methods such as coupons or discounts. We believe that each business owner should be aware of those methods and perform them if they are interested in taking a business up. Analyze your business audience, and choose an efficient sales strategy that looks appealing to customers.

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Don’t Give Up Yet

By Maria Alhais

We all face many circumstances that make us feel like giving up. Life can be hard, and if you’re an entrepreneur, you will face many challenges throughout your working life. What I can tell you for sure is to don’t give up yet.

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