Category: MANAGEMENT

Data-based Advertising

by Basheer Badran

Advertising is at the heart of our content experience online, and whether we know it or not, it is what funds our experience.

The ads we see online differ on how annoying or useful they are to us. Often, the more useful ads are the ones that are customized to our specific needs. But for some people, those ads also feel a bit intrusive. 

Data is used to identify what would appeal to 

us in ads that are tailored to our needs. And this information is collected by

 different parties based on our online behavior and our privacy settings. 

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The Impacts of Marketing Strategy Impacts on Consumer Behavior

by Ceren Gökhan

As a business owner, you can probably see the effects of the strategies you use on consumers. But have you ever thought about how these strategies work? On the other hand, as a consumer, have you thought about how the strategies used by businesses affect your consumption? Let’s take a look at how advertising, one of the most important steps of marketing strategies, affects consumers!

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Planning a Successful Meeting

by Basheer Badran

Meetings can be annoying, often unnecessary and take time away from other crucial work. But work meetings are very efficient and productive when they well planned. 

Here are some simple tips for planning effective meetings:

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Influential qualities of HR Managers.

As we are all aware, personal qualities define who we are as human beings. The presence or the absence of these qualities can improve or worsen someone’s character.

Since an HR manager takes care of huge responsibilities, he should possess some influential qualities to ensure smooth and effective working inside an organization.

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How to Prepare Yourself for a Post-Pandemic World

By Bells Zhai

It has been over a year since COVID-19 changed the world. We don’t know when the pandemic will be over, but eventually, it will be conquered someday and you need to be prepared for an active and normal post-pandemic world. Here are the aspects you need to look out for this transition.

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How is the Pandemic Changing the Advertising Tendencies for Firms?

By Millena Kapamann

Since the beginning of this pandemic, corporations have been going through a lot. A stay-at-home year certainly pushes the companies to change their behaviour and adapt to new criteria.

Especially when it comes to advertising products or services, new methods took place in the market. Therefore, in this article, we will display the recent occurring tendencies in the advertising industry.

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5 Factors of Business Strategy that Matter the Most for Your Start-up

By Bells Zhai

Business Strategy is the soul of every successful business, no matter SME or large enterprises. Since the pandemic, so many businesses are facing major challenges. It is time to take a serious look at your current business strategy to figure out a better survival plan. Or if you are brave enough to start your own business at this difficult time, you should have an even more cautious business strategy.

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5 Free Online Meeting Apps You Need to Know in 2021

By Bells Zhai

It has been over a year since COVID-19 changed every aspect of our personal and working life. Although the process of the vaccine has begun in most countries slowly, it will still take some patience till the day that we get rid of the physical restriction caused by the pandemic. For a year, remote working is the transition that companies need to make. To work remotely, meeting colleagues or clients online is a day-to-day issue.

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The Benefits Of Optimism

By Maria Alhais

Being positive about your future is an essential key to live a happy, relaxed life. Today I bring you the benefits of optimism, and why it’s so important that we talk about this as a business aspect.

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The Thin Line Between Work and Home Life

By Maria Alhais

We have all thought about our work duties at home. Some of us can distinguish our working hours from our personal lives’ hours, some of us can’t. Let’s talk about the thin line between work and home life.

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