Category: MARKETPLACE

viral content

What Makes Content Viral?

by Basheer Badran

Whatever industry you’re in, going viral is

 the name of the game. You want as many

 people to view your content.

Before social media, any company that wanted to become a brand name had to flood the airwaves and that costs money. The world-famous, “I’d like to buy the world a Coke ad from 1971, cost $250,000 to make and far more than that to broadcast on every major television network, which was a staggering amount at the time. But now, any person with a cell phone camera, and a social media account can reach the same number of people if their content goes viral.

Read more

Brand Color Psychology

by Basheer Badran

The psychology of colour is one of the most interesting — and most controversial — aspects of marketing.

What is Brand Color Psychology?

Indeed, Brand colour psychology is the study of colour impacting the way we perceive brands. Colours do have a powerful effect on our emotions. Accordingly, these emotions play a central role in how we behave as consumers. In fact, Brand colour psychology provides a framework for understanding how and why we interact with the brands in our lives.

One of the most famous colour theorists, Faber Birren, wrote extensively on the link between colours and our emotional state, particularly in his book Color Psychology and Color Theory.

Read more

Target Audience: how to define yours

by Basheer Badran

If you’re going to market to an audience, you’ll need to know who’s in that audience. Recent Pew Research data indicates that millennials have comparably different lifestyles than Baby Boomers and use technology in their daily lives differently than older generations such as Gen Xers.

Here’s a hint before we dig in: your target audience is not “everyone” (unless you’re Google). Your task in defining your social media audience is to identify and understand your niche so you can dominate it.

Read more

All about Instagram Digital Marketing

by Basheer Badran

When trying to decide which social media platform to turn to for your marketing efforts, it all comes down to finding out where your target audience spends their time. The famous social network Instagram topped over a billion users in 2008.

According to Statista, more than half of daily users are under 34 years old, and the most extensive age bracket is 18 – 24years old.

Read more

Social Media Demographics

by Basheer Badran

Understanding social media demographics will help you tailor your marketing strategy and, consequently, reach the right people with your message.

Indeed, 50% of the global population is using social media. That’s over 3.8 billion people, and the number is still growing. In 2019, on average, these users spent two hours and 24 minutes per day on social media across devices. Moreover, people between the ages of 16-24 spent close to three hours a day on social media.

Read more

Interview Project: with the Founder Nejra Mujagić.

By Millena Kapamann

For the April edition of our monthly interview project, we meet Nejra Mujagić, a civil engineer student that finally has created her organization.

In this article, you will learn more about her experience and mindset as a young founder. We will also display what general advice she may have for those who would like to take the same direction.

Read more

How is the Pandemic Changing the Advertising Tendencies for Firms?

By Millena Kapamann

Since the beginning of this pandemic, corporations have been going through a lot. A stay-at-home year certainly pushes the companies to change their behaviour and adapt to new criteria.

Especially when it comes to advertising products or services, new methods took place in the market. Therefore, in this article, we will display the recent occurring tendencies in the advertising industry.

Read more

Top 3 Sales Promotion Tactics to Apply for a Successful Advertising Ca ...

By Millena Kapamann

Sales promotion use marketing communication to improve or stimulate a business. To boost a business, we can use various methods such as coupons or discounts. We believe that each business owner should be aware of those methods and perform them if they are interested in taking a business up. Analyze your business audience, and choose an efficient sales strategy that looks appealing to customers.

Read more

Top 5 Promising Business Industry to Follow in 2021

By Millena Kapamann

Are you looking for business ideas? Then, we got you covered. We have outlined several business industry and ideas that are relevant in 2021. For sure, many industries have great potential. If you are struggling to find the right field that matches your criteria, here are the top 5 business ideas that will be big in 2021.

Read more

The Pandemic effect: will it Spell the End of Globalization?

By Eirini Patlaka and Millena Kapamann

You have probably heard of the “end of globalization” since the beginning of the pandemic and the economic crisis. But could this pandemic actually end such a strong phenomenon? I can think of a lot of topics, but they probably would not justify the end of “globalization”.

What we are sure about is that: globalization is a complex phenomenon. It even appears to have penetrated every aspect of our lives. “Globalization” is beneficial for the economic growth of the countries. How can the pandemic abolish an essential element for trade?

Read more