Category: NEWS

Greenroom Vs Clubhouse

by Basheer Badran

Spotify announces Greenroom, a new competitor for the suddenly-popular category of live streaming voice chat apps like Clubhouse. In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Locker Room had used a white-and-reddish orange colour scheme, whereas the new Greenroom app looks very much like an offshoot from Spotify, having adopted the same colour palette, font and iconography.

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Target Audience: how to define yours

by Basheer Badran

If you’re going to market to an audience, you’ll need to know who’s in that audience. Recent Pew Research data indicates that millennials have comparably different lifestyles than Baby Boomers and use technology in their daily lives differently than older generations such as Gen Xers.

Here’s a hint before we dig in: your target audience is not “everyone” (unless you’re Google). Your task in defining your social media audience is to identify and understand your niche so you can dominate it.

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All about Instagram Digital Marketing

by Basheer Badran

When trying to decide which social media platform to turn to for your marketing efforts, it all comes down to finding out where your target audience spends their time. The famous social network Instagram topped over a billion users in 2008.

According to Statista, more than half of daily users are under 34 years old, and the most extensive age bracket is 18 – 24years old.

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How to use Neuromarketing?

By Abdul Rahman Mohammed

Is it possible to hack into the minds of consumers and influence their decisions?

What is Neuromarketing?

Neuromarketing is the field of marketing that uses medical technologies such as fMRI – functional magnetic resonance imaging. Neuromarketing study brains responses to marketing stimuli, and that could be like a message or an ad.

Researchers used the fMRI to measure changes in activities in parts of the brain. They indeed wanted to learn why consumers make some decisions. What part of the brain is telling them to do it?

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Business Ethics

By Abdul Rahman Mohammed

Definition of Business Ethics

Business Ethics replicate the basic principles that form a specific company. It entails all the fields within the Business atmosphere. The last can include finance, relationship with the environment, human resource management, sales and promoting, and others more.

By law, the business is to follow the set rules and procedures in its pursuit to comprehend its aims and goals.

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Bye Bye My Cubicle, Is remote work here to stay?

By basheer badran

As the world slowly reopens, companies decide how the post-Covid workplace will be. Is remote work here to stay?

A study by Gartner surveys found that 82% of business leaders say their organizations plan to let employees continue to work from home at least some of the time. Instead, 47% plan to allow employees to do so permanently.  

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King, Warrior, Magician, Lover (KWML) in the workplace

by Basheer Badran

KWML is a method of personality assessment, friendship compatibility, and romantic fitness . Afterward, you might extend this concept to include relationships between coworkers and colleagues.

The concept became famous at the beginning of the millennium. It was popular among people interested in self-help and dating, especially after some seminars presented by Dr Paul Dobransky. In fact, he describes the KWML model as the most powerful story for romance, business, and social power you’ve ever read. 

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Social Media Demographics

by Basheer Badran

Understanding social media demographics will help you tailor your marketing strategy and, consequently, reach the right people with your message.

Indeed, 50% of the global population is using social media. That’s over 3.8 billion people, and the number is still growing. In 2019, on average, these users spent two hours and 24 minutes per day on social media across devices. Moreover, people between the ages of 16-24 spent close to three hours a day on social media.

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What is emotional intelligence?

The term, coined by researchers Peter Salloway and John Mayer in 1990, spread in 1996 from Daniel Goldman’s book entitled Emotional intelligence, why it can matter more than IQ.

This book describes EI as the capacity of the human brain to recognize feelings, both ours and others. It helps to motivate ourselves, and to manage emotions effectively in ourselves and others.

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How to avoid overthinking Business strategies as a Leader?

It is tempting to overthink business strategies as a new generation leader but, even though you want to succeed, avoid this common trap! 

When tailoring a business strategy for your company, keep in mind a limit to your over-design, over-analyze, and over-think. Usually, “good enough” is the best beginning to check out your strategic priorities together with your key stakeholders.

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