by Ceren Gökhan
Our changing routines with the pandemic have of course reflected on our working life. Especially those who have been working from home for more than a year have been left alone with focusing problems. As a matter of fact, while it is very difficult to focus during your work, even in pre-pandemic life, it should not be strange that working from home makes it difficult.
by Basheer Badran
With more of us working remotely even as restrictions begin to ease in some countries, the thought of swapping the sofa for a sandy beach is becoming increasingly appealing.
Digital nomad — An individual who uses technology to perform their work duties, enabling them to pursue a location-independent lifestyle.
by Basheer Badran
Advertising is at the heart of our content experience online, and whether we know it or not, it is what funds our experience.
The ads we see online differ on how annoying or useful they are to us. Often, the more useful ads are the ones that are customized to our specific needs. But for some people, those ads also feel a bit intrusive.
Data is used to identify what would appeal to
us in ads that are tailored to our needs. And this information is collected by
different parties based on our online behavior and our privacy settings.
by Ceren Gökhan
As a business owner, you can probably see the effects of the strategies you use on consumers. But have you ever thought about how these strategies work? On the other hand, as a consumer, have you thought about how the strategies used by businesses affect your consumption? Let’s take a look at how advertising, one of the most important steps of marketing strategies, affects consumers!
by Basheer Badran
Return on Advertising Spend, ROAS for short, is a marketing metric that measures the efficacy of a digital advertising campaign.
That’s why advertisers use ROAS to judge the effectiveness of the money they spend on advertising. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.
Return on Advertising Spend is similar to ROI (return on investment), but it only looks at the monetary return from a specific ad campaign.
by Basheer Badran
Whatever industry you’re in, going viral is
the name of the game. You want as many
people to view your content.
Before social media, any company that wanted to become a brand name had to flood the airwaves and that costs money. The world-famous, “I’d like to buy the world a Coke ad from 1971, cost $250,000 to make and far more than that to broadcast on every major television network, which was a staggering amount at the time. But now, any person with a cell phone camera, and a social media account can reach the same number of people if their content goes viral.
by Ceren Gökhan
In the changing and developing business world, the emergence of new fields and the transformation of professions created many experiences and skill seeking. So much more besides academic success in recruitment, soft and hard skills gained by the person started to stand out. To learn more about the skills related to your field, you can read “Top 5 Learning Skills to Adapt.” There are many options for skill development that you can adapt from home rather than just gaining work experience. If you aim to keep up with this change when we spend most of our time at home, the rest of the article can give you an idea.
by Basheer Badran
The psychology of colour is one of the most interesting — and most controversial — aspects of marketing.
Indeed, Brand colour psychology is the study of colour impacting the way we perceive brands. Colours do have a powerful effect on our emotions. Accordingly, these emotions play a central role in how we behave as consumers. In fact, Brand colour psychology provides a framework for understanding how and why we interact with the brands in our lives.
One of the most famous colour theorists, Faber Birren, wrote extensively on the link between colours and our emotional state, particularly in his book Color Psychology and Color Theory.
by Basheer Badran
Meetings can be annoying, often unnecessary and take time away from other crucial work. But work meetings are very efficient and productive when they well planned.
by Basheer Badran
Spotify announces Greenroom, a new competitor for the suddenly-popular category of live streaming voice chat apps like Clubhouse. In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Locker Room had used a white-and-reddish orange colour scheme, whereas the new Greenroom app looks very much like an offshoot from Spotify, having adopted the same colour palette, font and iconography.