Category: SKILLS

data-based advertising

Data-based Advertising

by Basheer Badran

Advertising is at the heart of our content experience online, and whether we know it or not, it is what funds our experience.

The ads we see online differ on how annoying or useful they are to us. Often, the more useful ads are the ones that are customized to our specific needs. But for some people, those ads also feel a bit intrusive. 

Data is used to identify what would appeal to 

us in ads that are tailored to our needs. And this information is collected by

 different parties based on our online behavior and our privacy settings. 

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viral content

What Makes Content Viral?

by Basheer Badran

Whatever industry you’re in, going viral is

 the name of the game. You want as many

 people to view your content.

Before social media, any company that wanted to become a brand name had to flood the airwaves and that costs money. The world-famous, “I’d like to buy the world a Coke ad from 1971, cost $250,000 to make and far more than that to broadcast on every major television network, which was a staggering amount at the time. But now, any person with a cell phone camera, and a social media account can reach the same number of people if their content goes viral.

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Skills Development at Home: Enhance Your Career

by Ceren Gökhan

In the changing and developing business world, the emergence of new fields and the transformation of professions created many experiences and skill seeking. So much more besides academic success in recruitment, soft and hard skills gained by the person started to stand out. To learn more about the skills related to your field, you can read “Top 5 Learning Skills to Adapt.” There are many options for skill development that you can adapt from home rather than just gaining work experience. If you aim to keep up with this change when we spend most of our time at home, the rest of the article can give you an idea.

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Planning a Successful Meeting

by Basheer Badran

Meetings can be annoying, often unnecessary and take time away from other crucial work. But work meetings are very efficient and productive when they well planned. 

Here are some simple tips for planning effective meetings:

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Target Audience: how to define yours

by Basheer Badran

If you’re going to market to an audience, you’ll need to know who’s in that audience. Recent Pew Research data indicates that millennials have comparably different lifestyles than Baby Boomers and use technology in their daily lives differently than older generations such as Gen Xers.

Here’s a hint before we dig in: your target audience is not “everyone” (unless you’re Google). Your task in defining your social media audience is to identify and understand your niche so you can dominate it.

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All about Instagram Digital Marketing

by Basheer Badran

When trying to decide which social media platform to turn to for your marketing efforts, it all comes down to finding out where your target audience spends their time. The famous social network Instagram topped over a billion users in 2008.

According to Statista, more than half of daily users are under 34 years old, and the most extensive age bracket is 18 – 24years old.

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What is Emotional Intelligence?

What is emotional intelligence?

The term, coined by researchers Peter Salloway and John Mayer in 1990, spread in 1996 from Daniel Goldman’s book entitled Emotional intelligence, why it can matter more than IQ.

This book describes EI as the capacity of the human brain to recognize feelings, both ours and others. It helps to motivate ourselves, and to manage emotions effectively in ourselves and others.

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Avoid overthinking business strategies as leader

How to avoid overthinking Business strategies as a Leader?

It is tempting to overthink business strategies as a new generation leader but, even though you want to succeed, avoid this common trap! 

When tailoring a business strategy for your company, keep in mind a limit to your over-design, over-analyze, and over-think. Usually, “good enough” is the best beginning to check out your strategic priorities together with your key stakeholders.

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The futuristic E-Commerce trends

The futuristic e-Commerce trends

In the e-commerce industry, trends and technology keep changing and evolving over the years.

Now that we are in the 20s, new trends will be arising.

To help prepare your business for the next step in the e-commerce industry, here is a list of trends to watch out for in 2022.

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Email Marketing

Email Marketing.

Email marketing can be complex.

Are you trying to achieve a measurable return on your email marketing investment? Maybe you’re trying to grow or retain your email subscribers and stay compliant with all these new email regulations.

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