Category: SKILLS

Target Audience: how to define yours

by Basheer Badran

If you’re going to market to an audience, you’ll need to know who’s in that audience. Recent Pew Research data indicates that millennials have comparably different lifestyles than Baby Boomers and use technology in their daily lives differently than older generations such as Gen Xers.

Here’s a hint before we dig in: your target audience is not “everyone” (unless you’re Google). Your task in defining your social media audience is to identify and understand your niche so you can dominate it.

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All about Instagram Digital Marketing

by Basheer Badran

When trying to decide which social media platform to turn to for your marketing efforts, it all comes down to finding out where your target audience spends their time. The famous social network Instagram topped over a billion users in 2008.

According to Statista, more than half of daily users are under 34 years old, and the most extensive age bracket is 18 – 24years old.

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What is emotional intelligence?

The term, coined by researchers Peter Salloway and John Mayer in 1990, spread in 1996 from Daniel Goldman’s book entitled Emotional intelligence, why it can matter more than IQ.

This book describes EI as the capacity of the human brain to recognize feelings, both ours and others. It helps to motivate ourselves, and to manage emotions effectively in ourselves and others.

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How to avoid overthinking Business strategies as a Leader?

It is tempting to overthink business strategies as a new generation leader but, even though you want to succeed, avoid this common trap! 

When tailoring a business strategy for your company, keep in mind a limit to your over-design, over-analyze, and over-think. Usually, “good enough” is the best beginning to check out your strategic priorities together with your key stakeholders.

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The futuristic e-Commerce trends

In the e-commerce industry, trends and technology keep changing and evolving over the years.

Now that we are in the 20s, new trends will be arising.

To help prepare your business for the next step in the e-commerce industry, here is a list of trends to watch out for in 2022.

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Email Marketing.

Email marketing can be complex.

Are you trying to achieve a measurable return on your email marketing investment? Maybe you’re trying to grow or retain your email subscribers and stay compliant with all these new email regulations.

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The World of Digital Marketing.

Ready to jump into The Dazzling world of digital marketing. Whether you’re interested in social media or SEO, you’re probably wondering what it takes to land one of those coveted jobs. While understanding the trends, you also need to have these skills of evaluation.

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Top 3 Skills to Learn Immediately.

By Millena Kapamann

If your goal is to gain insight into the most valuable skills to have in business, you fall in the right place. Of course, there are plenty of skills that are also important but considering the general situation of the world, selling and generating revenue are the central goals of many companies. Thus, here is a small guide to learn about our Top 3 Skills in a short time and in a most efficient way.

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How to Prepare Yourself for a Post-Pandemic World

By Bells Zhai

It has been over a year since COVID-19 changed the world. We don’t know when the pandemic will be over, but eventually, it will be conquered someday and you need to be prepared for an active and normal post-pandemic world. Here are the aspects you need to look out for this transition.

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Multilingualism and Business

By Maria Alhais

Ludwig Wittgenstein, a famous philosopher once said ” The limits of my language are the limits of my world”. Multilingualism in business is a vital key that will open you many doors.

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