Experience Data: The Root of Innovation and Decision-Making

By Imane Mdarhri and Qingyi Xu

Experience Data is a young F5-Years-Start-Up using data as the root of innovation to drive results and enhance the decision-making process by using Artificial Intelligence technology.

1- What is the main expertise of Experience Data? 

Experience Data comprises of Artificial Intelligence (AI) and Data experts, we work on different innovative projects to connect humans with AI technologies. In addition, we create solutions using artificial assistants to create a virtual learning loop that is mutually beneficial for employees and AI models. Furthermore, we collect employees’ experiences including feedbacks and comments, referred to as “the collective memory”. Afterwards, we use this to optimize our AI solutions — leading to an automatic learning process. Contrary to the common belief that AI technologies aim to replace the human role, our goal is to strengthen the Human & Technology collaboration. Our assistants help employees in carrying out complex tasks. This assistance gives them the space to focus more on decision-making and human contact.  In short, the aim of Experience Data is “to help people make the best use of AI technologies”.

2- What can we expect from Experience Data in 5 years?

The future is based on technology and the activities of many sectors of the global economy is tied to continuous technological development. The strength of Experience Data is diversity. We use AI technologies in three different markets:

First, Fruit Quality. We help quality control specialists in the fruit industry to make good decisions. Our first product for checking Avocado quality will be launched after the summer of 2020.

Second, the Insurance Sector. Experience Data supports big insurance companies with the use of collective memory on claims data, to make concrete decisions for their clients and victims using an artificial assistant. CLAIRE, our artificial claim assistant in this field will be launched soon.

Third, Employability. Regarding this point, the task of Experience Data is to ensure that peoples’ well-being is monitored. Specifically, our goal is to create a positive, engaging work environment. Currently, we are analyzing the market and looking for companies or individuals to build our employee assistant, to help shape a work environment in which people can realize their full potential.

3- When and how have you built the partnership with SDBP? And as an entrepreneur, what do you think is the biggest advantage to joining business organization like the SDBP?

We see our partnership with organizations like SDBP a great opportunity to build business relationships and to discuss projects at a high level. Also, we think it is a brilliant way to do networking and connecting with individuals and specialists in different skills and fields of expertise. Participating as a presenter of SDBP in the Virtual roundtable (organized in collaboration with LSBC), was an opportunity to exchange opinions and to get to know other business leaders mindsets. 

“I believe that organizations like SDBP are like a sort of oil in the machinery of collaboration”.

Marco de Jong: Business Scientist, Co Founder en CEO bij Experience Data
4- Since the COVID-19 outbreak, what has been the biggest challenges or change for your company? How do you forecast the future challenges and opportunities for SMEs and NGO after COVID19-crisis?

I think that there will be a general shift regarding managerial strategies in the majority of our companies. In Experience Data, we deal with innovative, long-term projects. However, in the aftermath of this crisis, companies will have to focus on short-term objectives. Perhaps they will also have to literally try to keep their business alive. This is a currently a real challenge for us.

Additionally, every day it becomes harder because the system is based on the working experiences of employees. This means, learning from the experiences of working side by side and interacting with each other in the same space. Yet, the growth potential for digital companies and innovative solutions, like the ones we build, are enormous — especially if your company is working remotely and uses virtual working platforms. We need to find new ways to share experiences and learn, whilst working separately.

5- In your opinion, what are the advantages and disadvantages of working remotely? Do you think that many companies might not be getting back to physical offices?

Remote working has become a public sanitary policy with big opportunities for IT companies. In fact, it allows us to work on innovative solutions for business experts and individuals. For all of us, this pandemic has meant extremely limited human interactions and non-verbal communication. As a consequence of this actual working situation, I fear that managing a team in the future may be harder. Indeed, walking around and talking with others, offering help, and feeling others’ energy during a discussion has become a rare moment. My opinion is that this absence of coffee machine chats and of the human touch in decisions process will negatively affect social behaviors and the sense of creativity.

6- Recently digitalization has attracted more attention because of the Covid-19. This also means that companies need more digitalization services as well as talents. As a digitalization expert, what do you forsee about the demand for digitalization after the COVID- 19 crisis? How will the COVID-19 crisis change the preferences of employees’ skills? Which skills will be more necessary after the crisis?

I am sure that the use of virtual connect platforms will increase, especially in business management. However, the essential point here is deeper than the capability of using technology. We are talking about the sense of curiosity and the ability to build strong business relationships based on informal and subjective factors, like eye contact and body language.

7- What would you expect from business organizations like SDBP?

I expect to be able to understand and to get to know each other’s businesses. I also would like to build a strong business network, based on collaboration and future partnership.

Generally speaking,

“I hope that we all will be more curious about each other and we will invest more time in getting to know each other”.

Marco De Jong: Business Scientist, Co-Founder and CEO bij Experience Data