How is the Pandemic Changing the Advertising Tendencies for Firms?
By Millena Kapamann
Since the beginning of this pandemic, corporations have been going through a lot. A stay-at-home year certainly pushes the companies to change their behaviour and adapt to new criteria.
Especially when it comes to advertising products or services, new methods took place in the market. Therefore, in this article, we will display the recent occurring tendencies in the advertising industry.
The power of digital marketing and the environment
As customers have been staying at home, watching videos or streaming movies, sharing ads in public panels is not efficient anymore. Now, the goal is to be able to collect DATA and learn from influencers. The e-Commerce marketing was already in place, but the pandemic did push it forward.
Thus, customers behaviour is changing. Companies must adjust to reach them. Platforms such as TIK TOK are commonly used for advertising. Scunthorpe United offers digital advertising inventory to local companies to help small businesses get back on their feet right after the pandemic.
More flexible but overwhelming tendencies?
It is clear that a lot of companies are struggling to make ads that influence the clients right now. Recently, many of them did try to make changes, but the methods were not efficient. Companies were pretending like everything is normal and took advantage of the pandemic. As an instance, employees are experiencing burnout because of overstepping boundaries.
Before the pandemic, the main aim was to create ads with clear ad specific patterns. But, many reports display the evidence that companies were only trying to make profits. Clients demand faster response times and shorter deadlines; thus, many employees work up to 75 hours /week. Extra tasks and duties are on workers shoulders; Emails, texts and Zoom meetings would take place early in the morning, late at night or at weekends.
What used to work is slowly but surely changing.
For a long time, the advertising industry uses fixed and old patterns for decades; thus, it is difficult to change everything within a year. Firms are learning to read the room before making a specific ad. That is to say that, instead of only carrying about profits, companies must understand the emotions and thoughts of the people in the room.
Customers are more open to spending habits when ads are related to the current condition: healthcare, essential services, mental support. That is what always get their attention, and spending millions of dollars on other types will get little to no attention at all.
Companies should read the room and notice what clients truly want in this singular moment.