How to Build a Strong Social Media Presence?
by Mila Kalajdzieva
Did you know that approximately 4.62 billion people worldwide use social media? With so many people on there, building a solid social media presence for your business is crucial for creating awareness. How will your business garner new customers if it relies exclusively on word-of-mouth? Or, how will existing customers learn about any new deals or promotions? Social media is an essential addition to your business that should never be overlooked. Strap in and let us tell you how to create an outstanding social media presence that would keep your business in everyone’s mind.
Building a social media presence can be tricky. It’s not just about posting whatever and whenever and liking a few of your audience’s comments. What’s more, constant changes on social sites can cause massive confusion, even for experienced users.
However, we’ve looked at the root of the problem and have come up with some practical tips that will raise your social media strategy to the next level. Additionally, it will keep people talking, which is precisely what you want!
So, let’s get into it.
Don’t use every platform
In the beginning, it might seem tempting to jump in with both feet and join every social media platform you can think of. However, it would be best to refrain from doing so, as not every site is right for your business. Firstly, think about who your business primarily caters to and research where your audience generally likes to hang around. If your customers are mostly Gen-Z, you should focus on TikTok and Instagram as your leading platforms, not so much on Facebook. On the other hand, if you know your audience is relatively active on Twitter, you might start thinking about starting there. Ultimately, where you choose to build your presence can make a world of difference.
Tell customers you’re on social media
Your social media strategy won’t pick up steam if customers don’t even know you’re on there. Therefore, before posting all your best ideas on your feed, make sure to tell your audience about your profiles. You can do this in different ways. For example, you might link all new profiles in your next e-mail campaign. Or, you can write an announcement on your website if you have one. If none of these are viable options, you can try printing your social media handles and placing them on your store windows. The possibilities are endless, but the main goal is to ensure people know where to find you.
Learn the platforms’ algorithms
Social media algorithms are incredibly fluid. Therefore, you need to learn how your chosen platform works to garner new followers and guarantee that everyone sees your recent posts. Luckily, numerous resources can help you in this pursuit, as many professionals study these ever-changing trends. But just because you’ve understood the current algorithm doesn’t mean that you’re set for life. On the contrary, algorithms can change in the blink of an eye and can throw you for a loop faster than you realize. That’s why you should continuously brush up on your knowledge and stay one step ahead of the game.
Make an effective posting schedule
If you’re serious about creating an excellent social media presence, you can’t just post whenever you want. Believe it or not, that’s one of the biggest faux pas! Instead, it would be best if you focused on creating an effective and extensive posting schedule so you’d know what will go up ahead of time. By doing this, you’re saving time and visualizing your feed in the future. Moreover, when you make a posting schedule, your posts will be better thought out and won’t go up in haste. Additionally, you can plan any holiday posts beforehand and not just cram them in at the last minute.
Connect with your audience
As you probably know, social media is all about connection. For this reason, your business should make an effort to connect with the customers. By doing this, you ensure your audience recognizes your relatability and understands that you care about them (and not just their money). Consequently, if you’re posting about your products non-stop and not generating any exciting conversations with your followers, they might quickly lose interest in your business, as no one likes being sold to every waking moment. Use your social media profiles to engage your customers and talk to them like friends. This will undoubtedly work wonders for your business.
Create engaging posts for your feeds
Last but not least, make sure not to use your social media only for product promotion. Instead, focus on creating fun posts that generate conversation, both in the comments and your DMs. Pay attention to building your brand, personality, and voice. Recently, brands that carry an informal tone of voice, use pop culture references, and engage in meme culture have seen boosts in followers. Why is that so? Well, it’s relatively simple. When scrolling, people enjoy a good laugh, and by giving them that, they’re more likely to come back wanting more. So, by leveraging this knowledge, you can create engaging posts that keep your audience entertained.
Social media can be an excellent business strategy if used correctly. However, managing your business profiles as you do your personal one isn’t the best way to go about the process. The tips mentioned above will significantly help you build a successful social media presence and propel you forward in your business venture.