How to take advantage of the new social media boom!
Many businesses worldwide are taking advantage of the new social media boom for marketing and sales purposes. If you want your revenue to rise in these troubling introverted days you should take advantage of it too and this article will teach you the dos and the don’ts.
First, we should talk about the elephant in the room – the effectiveness of advertising. In the modern-day, the average consumer is inundated with many advertisements and colorful media of all kinds. This means that to make a truly impactful ad you have to be relatable indeed just attractive to the consumer. When you market on Instagram and Tiktok you have to understand your core audiences. The scrolling part of humanity wants things that are new and fun, to be seen you should present your services as such.
You must follow the flow if you want to take advantage of it. If you truly want to not be scrolled past you need to strategize. Thousands of ads are scrolled past delivering no benefit to the company. In Tiktok, for example, a talented marketer would be using a recognizable song and an attractive person to make a video that fundamentally attracts consumers. There is one thing you must understand. Adapt and then adapt again. Furthermore using ads on the new social media is different from TV and Youtube. You need to change the format. You must arrest their attention as it is a precious resource.
In conclusion, you should really invest in a good marketing person. In fact, one good employee would do far more than a whole team of traditional marketers. The social media boom is a great opportunity you need to grab with both hands. If you don’t your competitors will and you will have lost out on possible profit.