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How is the Pandemic Changing the Advertising Tendencies for Firms?

By Millena Kapamann

Since the beginning of this pandemic, corporations have been going through a lot. A stay-at-home year certainly pushes the companies to change their behaviour and adapt to new criteria.

Especially when it comes to advertising products or services, new methods took place in the market. Therefore, in this article, we will display the recent occurring tendencies in the advertising industry.

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Top 5 Promising Business Industry to Follow in 2021

By Millena Kapamann

Are you looking for business ideas? Then, we got you covered. We have outlined several business industry and ideas that are relevant in 2021. For sure, many industries have great potential. If you are struggling to find the right field that matches your criteria, here are the top 5 business ideas that will be big in 2021.

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Speaking Up At Work

By Maria Alhais

Speaking up at work is not easy, especially if you’re a bit shy or if you work with coworkers with a ”difficult” personality. But it’s important to be heard and your voice matters in your workplace. Speaking up at work can be both beneficial for the employee and his/her boss.

It is in fact true that every workplace has its own business etiquette and of course you have to make sure that you’re not being inconvenient, but it’s your right to be heard and to say what you feel about your coworkers ideas.

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Happiness In The Workplace

By Maria Alhais

All companies want happy employees. And all employers want to be happy. The importance that happiness in the workplace holds means much more than simply a happy person working in your company. A happy worker has a higher probability of staying in your company. Workers who are motivated also tend to perform better than those who are not. 

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Personas: Usability Testing

By: Aliu A Onifade

A classical usability test involves collecting data and information from situations. Here, representatives from the target user group use the product or a functional prototype of the product. Each of the participating persons performs a given set of tasks with the product. At the same time, design team members observe and record their attitudes and how they complete the assigned tasks.

The goal of usability tests is to evaluate a product about one or more of the basic usability indicators. This is also to gain empirical evidence about whether parts of the product (or parts of its design) needs to be improved.

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Understanding Organizational Culture

By: Aliu A. Onifade

Organizational culture is the most suitable way to behave in an organization. Particularly, this consists of shared values, beliefs, and communication of how to behave and interact, decision making communication, and the process of perception and reaction. However, considering the differences in organizations, there’s usually not a standard cultural template that should be followed accordingly.

Undoubtedly, organisational culture is an important tool for achieving a company’s goals and objectives. In other words, leaders and managers effectively implement the set objectives, because organisations communicate their values and norm better, through the orientation or mentorship scheme at the initial employment stage.

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Digital Business Strategies and Change Management

By Aliu A. Onifade

While the use of Information Technology (IT) in driving business results in a transformational approach to managing business and organisations (a departure from the traditional functional approach), new perspectives of the role of IT in digital business strategy are emerging (Woodard et al., 2013).

Piccoli and Ives (2005), emphasise the efficiency of IT role in facilitating digital transformation from a digital strategy perspective. A digital strategy is a part of an overall business strategy. Digital strategy aims to improve the organisational and business processes through the use of technology. Most importantly, it helps to make a difference and improve overall business success and performance (Woodard et al., 2013).

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Key Performance Indicators (KPIs)

By Aliu A. Onifade

Key performance indicators (KPIs)  are defined as information by which the functional quality of institutions or systems may be measured and evaluated (Rowe and Lievesley, 2002).

Mainly private organisations use KPIs at multiple levels to evaluate business processes, departments, and employee performance in achieving set organisational and business objectives.

KPIs are being increasingly utilised not only by the private organisations but also by schools and school districts. The reason behind the increase in utilisation of KPIs is an increase in the interest of the government at various levels to ensure efficient and effective utilisation of resources for the evaluation of student learning outcomes and employee satisfaction. The main objective of the government is to improve the overall educational quality of higher institutions (Zakaria et al., 2011).

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Crowdsourcing Methodology

By Aliu A. Onifade

During the analysis phase and the design phase of the design or software development project, developers must ask various questions, conduct researches, and test their prototypes to create a serviceable product (Grier, 2013).

In particular, traditional research methods such as focus group interviews or surveys could be immensely time consuming and costly. On the other hand, crowdsourcing provides a swift and inexpensive solution.

Most specifically, crowdsourcing relies on the intelligence of the “crowd” to perform tasks in exchange for compensation. In other words, it’s outsourcing to a crowd.

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Governance as Platform: The Power of Crowds and Grassroots Democracy

By Aliu A. Onifade

The introduction of government as a platform has sparked both political and academic debates about the role of government, in the creation of platforms that enables the growth of citizens and businesses in society (O’Reilly, 2011).

The major discussions are on the use of Information and Communication Technology (ICT) in promoting and actualizing this platform thinking.

However, it was argued that the actualization of such platform thinking will not only require the use of ICT but also involve the creation of new institutions that are completely different from the way traditional governmental institutions are organized (Loosermoore, 2018).

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The Importance of Company Culture

By Katie Kabat

How the company culture affects the customer experience.

Keeping the company culture positive and strong keeps a company thriving for many reasons. A good, strong company culture brings in the best talent for the company, which makes it more likely to fulfil customer experiences, bringing the business closer to success.

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Gamification and Ice Breaking Activities in Business Life

By Yelda Vedia Şimşek

Gamification means adding game mechanisms into other environments like learning, managing, and businesses. This method aims to increase the loyalty of the users by using the participation and entertainment element. To sum up, Gamification makes the definition of friendly competition. On the other hand, ice-breaking activities are applications that improve team dynamics. These aim to instil in employees qualities like cooperation and self-sacrifice for a specific cause. As a result, icebreaking activities and gamification help warm up the conversation among the participants in a group. These also help improve the efficiency and competition of training or meetings by strengthening bonds between participants.

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