PowerPoint Presentations: How to make awesome pitches

by Mila Kalajdzieva

Presentations are a key part of any business venture. It gives others a summary of your ideas and pitches. Effective PowerPoint presentations can strike a chord with the audience. Therefore, it’s important to use specific strategies to make a successful pitch.

A presentation doesn’t need to look a certain way to be effective. The most important factor for success is the presenter and how well they know their niche!

Factors for successful PowerPoint presentations:

Know your audience

Knowing your audience is a gateway to success. Having a clear profile of the people you’re addressing comes with many advantages. When you know your audience, you know how to maintain their attention. Inviting them to participate, stating shocking statistics, and telling a story are great ways of encouraging participation. Studies suggest that stories are up to 22 times more memorable than facts, so use that to your advantage!

Grab their attention

An effective presentation starts strongly. Therefore, it begins with a statement or an image that captures attention. If it succeeds, the audience will be more open to receiving new information. Anecdotes and jokes are a clever opener; however, you must be careful not to overstep boundaries.

Keep it simple 

Presenters should make sure not to overwhelm their audience with too many PowerPoint slides. Including too much information would do more harm than good. It may even result in boredom. As a start, it’s good to focus on the main aspects of your presentation and not the minor details. There’s no need to overcomplicate a simple topic, because as Einstein puts it: “If you can’t explain it simply, you don’t understand it well enough.”

Show your passion

The audience can pick up on hints. When the presenter is passionate about the topic at hand, the listeners will adopt that same excitement. If your presentation has parts that might be boring, sprinkle some fun examples that grab engage the audience. This then invites a discussion, which is a great addition to a business pitch!

Use your voice well 

Your voice makes the difference between success and failure. The presenter’s speech should be natural. Raising and lowering intonation gives the listener an idea as to what needs their attention. This is a good way to highlight the key parts of your presentation. Thus, crucial information should be explained at a slower pace and a higher tone. On the other hand, less important details should pass by quickly.

In conclusion, presentation skills are essential in your business venture. Using these techniques can greatly help you make successful pitches and make your entrepreneurship dreams come true.