Storytelling: how to use the stories to develop your businesses

Storytelling as a mastery to tell the story is a new trendy tool for business marketing. Phycologists say stories evoke emotions from people, thus, the information is remembered for a longer time. Therefore, storytelling is a marketing tool that can help to create a company’s image, to raise interest from the buyer, and increase the efficiency of the marketing campaigns. In this article, we will discover the five ways to use the power of stories for your business. 

1. Write the story of your company

Make the description of the company’s history more personalized than just a set of facts and dates. Tell people how you created the company, what has inspired you and why you gave this name to your business project? Be understandable and use simple language, just like you talk to your friends and family. Sincere and understandable stories are usually easier to remember than dry figures.

2. Use storytelling for products description

Create a legend to make your products more attractive for customers, make the process of selecting and buying goods or services interactive, involving, and interesting. A great example is the Ukrainian brand Sammy Icon, which created stories for every socks design they produced. Their branding is based on the fictional personage called Sammy, who always gets into a mess, which ultimately inspires him to create the new extraordinary design for his socks. To buy such a product means to become a part of this story.

3. Tell the story about the people behind the organization

It helps to humanize the brand and show the real people working to provide a product to the final client. Moreover, this can be a tool for HR management as the non-material motivation of the staff or make an organization more attractive for future employees.

4. Describe your partners or contractors

This makes the business process more transparent. For instance, if you produce food or beauty products, description of the suppliers of organic raw materials can add more weight and increase trust for your product.

5. Empower people with success stories of your clients

Do you have inspirational stories on how your products or services affected the lives of people using it? Why don’t you share these stories to empower other people? For example, Nike used storytelling to illustrate how their sports suppliers can support people with disabilities, refugees, women and vulnerable groups to become successful.