Tag: advertising

The Impacts of Marketing Strategies

The Impacts of Marketing Strategy Impacts on Consumer Behavior

by Ceren Gökhan

As a business owner, you can probably see the effects of the strategies you use on consumers. But have you ever thought about how these strategies work? On the other hand, as a consumer, have you thought about how the strategies used by businesses affect your consumption? Let’s take a look at how advertising, one of the most important steps of marketing strategies, affects consumers!

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How is the Pandemic Changing the Advertising Tendencies for Firms?

By Millena Kapamann

Since the beginning of this pandemic, corporations have been going through a lot. A stay-at-home year certainly pushes the companies to change their behaviour and adapt to new criteria.

Especially when it comes to advertising products or services, new methods took place in the market. Therefore, in this article, we will display the recent occurring tendencies in the advertising industry.

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The Best Marketing Strategies for Non-profit Organizations (NPO)

NPOs run on tight budgets and it can be tricky to raise awareness for your cause with limited funds. Luckily, there are marketing strategies for NPO that can be implemented to make the most of their pennies.

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Advertising: How to Behave during Self-isolation

By Viktoriia Dorofeieva

The pandemic has also reached marketing. Coronavirus and self-isolation have influenced consumer behavior and advertising perception. In order not to be among those who have left the market, companies are trying to adjust and run advertising at the appropriate level. New habits will remain with us even after leaving the self-isolation. And anti-crisis measures and ideas for promotion will be relevant for a long time. 

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Internet marketing

3 Ways to Rule Internet Marketing

By Viktoriia Dorofeieva

When it comes to internet marketing, there are hundreds of proposals. I will share only those that came in handy and were helpful to proven professionals. Most of them have a free demo period, and some are completely free.

In this material, I collected a list of online services that will help you to plan your internet marketing campaigns, avoid hiring specialists, and reduce the budget for advertising.

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