Four Aspects of Brand Management
By Viktoriia Dorofeieva
Brand management – management of goods and consumers. The principle of brand management is in the separation of individual brands into independent marketing objects. Moreover, it has become a common tool for promoting products to the consumer market. Brand management is becoming a consumers management. In that case, you should carry out with high social responsibility, with a focus on the market:
- market research;
- customer service;
- quality management.
