Tag: branding

Brand Color Psychology

by Basheer Badran

The psychology of colour is one of the most interesting — and most controversial — aspects of marketing.

What is Brand Color Psychology?

Indeed, Brand colour psychology is the study of colour impacting the way we perceive brands. Colours do have a powerful effect on our emotions. Accordingly, these emotions play a central role in how we behave as consumers. In fact, Brand colour psychology provides a framework for understanding how and why we interact with the brands in our lives.

One of the most famous colour theorists, Faber Birren, wrote extensively on the link between colours and our emotional state, particularly in his book Color Psychology and Color Theory.

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Behind the construction of personal branding

Visibility in our company

visibility for your company. Any business school will tell us that marketing is the first step and one of the pillars of business strategy. >

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