by Basheer Badran
The psychology of colour is one of the most interesting — and most controversial — aspects of marketing.
What is Brand Color Psychology?
Indeed, Brand colour psychology is the study of colour impacting the way we perceive brands. Colours do have a powerful effect on our emotions. Accordingly, these emotions play a central role in how we behave as consumers. In fact, Brand colour psychology provides a framework for understanding how and why we interact with the brands in our lives.