Data-based Advertising

by Basheer Badran

Advertising is at the heart of our content experience online, and whether we know it or not, it is what funds our experience.

The ads we see online differ on how annoying or useful they are to us. Often, the more useful ads are the ones that are customized to our specific needs. But for some people, those ads also feel a bit intrusive. 

Data is used to identify what would appeal to 

us in ads that are tailored to our needs. And this information is collected by

 different parties based on our online behavior and our privacy settings. 

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