By Viktoriia Dorofeieva
In the times of pandemic, when we and our businesses are the most sensitive to the least economic wavering, the help may come from where you could not expect. One of the business funding solutions may come from small investments from the public to support your start-up. And it’s called crowdfunding.
But don’t confuse “crowdfunding” and “crowdinvesting”. Crowdfunding uses the crowd to test a potential product or service in the form of gathering pre-orders. At the same time, crowdINVESTING focuses on gathering investments for companies that are already present on the market and have high growth potential.