by Basheer Badran
Understanding social media demographics will help you tailor your marketing strategy and, consequently, reach the right people with your message.
Indeed, 50% of the global population is using social media. That’s over 3.8 billion people, and the number is still growing. In 2019, on average, these users spent two hours and 24 minutes per day on social media across devices. Moreover, people between the ages of 16-24 spent close to three hours a day on social media.