By Elif Çalışkan
We have already mentioned both cognitive dissonance and the 3 efficient strategies to reduce it in our previous article. However, it has shown up a question about how human mind produces cognitive dissonance. Researchers have also distinguished three ways that produce cognitive dissonance: effort justification, induced compliance, and free choice (Vaughan & Hogg, 2010). Then, let us see how these paradigms differ from each other.