By Viktoriia Dorofeieva
Targeting is a strategy that divides a large market into smaller segments to concentrate on a specific group of customers within that audience. It shows to the target audience regardless of whether people are looking for this product now or not. Future customers may not know about the product at all, but this group of people is potentially interested in it. So, these people are interesting to you.
The purpose of targeting is to reduce advertising costs, make advertising campaigns more effective through the target audience.