One of the greatest challenges faced in transitioning to remote work is team management. The traditional office management practices and the possibility to have a short meeting at almost any time have evaporated. To successfully manage your team to be the best it can be, you must adapt as a remote manager.
Most organizations, public or private, understand the importance of external strategic communication with customers and/or stakeholders. Marketing and communication specialists dedicate themselves to make plans for external communication. It is clear that developing long-term strategic plans can guide the decision-making process. However, fewer organizations have addressed INTERNAL communication in the same way.
As 2020 was an unpredictable year, in 2021, we have to customize our decision making and be flexible in order to reshape our future plans, either as business managers, entrepreneurs, or freelancers. So, through this article, you will discover the Top Digital Marketing Trends to adopt in 2021 with an ambition to develop a long-term brand culture.
While the use of Information Technology (IT) in driving business results in a transformational approach to managing business and organisations (a departure from the traditional functional approach), new perspectives of the role of IT in digital business strategy are emerging (Woodard et al., 2013).
Piccoli and Ives (2005), emphasise the efficiency of IT role in facilitating digital transformation from a digital strategy perspective. A digital strategy is a part of an overall business strategy. Digital strategy aims to improve the organisational and business processes through the use of technology. Most importantly, it helps to make a difference and improve overall business success and performance (Woodard et al., 2013).
Key performance indicators (KPIs) are defined as information by which the functional quality of institutions or systems may be measured and evaluated (Rowe and Lievesley, 2002).
Mainly private organisations use KPIs at multiple levels to evaluate business processes, departments, and employee performance in achieving set organisational and business objectives.
KPIs are being increasingly utilised not only by the private organisations but also by schools and school districts. The reason behind the increase in utilisation of KPIs is an increase in the interest of the government at various levels to ensure efficient and effective utilisation of resources for the evaluation of student learning outcomes and employee satisfaction. The main objective of the government is to improve the overall educational quality of higher institutions (Zakaria et al., 2011).
Brand management – management of goods and consumers. The principle of brand management is in the separation of individual brands into independent marketing objects. Moreover, it has become a common tool for promoting products to the consumer market. Brand management is becoming a consumers management. In that case, you should carry out with high social responsibility, with a focus on the market:
Usually, people think about managing a reputation when they have negative reactions to the company. When the company wants to improve the level of service – it uses different platforms for communication with the audience. It’s better to take care of the reputation from the beginning than to shovel out the negative in the future.
Targeting is a strategy that divides a large market into smaller segments to concentrate on a specific group of customers within that audience. It shows to the target audience regardless of whether people are looking for this product now or not. Future customers may not know about the product at all, but this group of people is potentially interested in it. So, these people are interesting to you.
The purpose of targeting is to reduce advertising costs, make advertising campaigns more effective through the target audience.
Starting an academic or a professional career in Human Resources can be difficult at the beginning, as it requires a strong basis in various specialties like psychology, law, and economics. But the good news is that passion can be the ingredient to succeed as an HR specialist and surpass all the challenges. In short, Passion can guarantee success.
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