By Abdul Rahman Mohammed
Is it possible to hack into the minds of consumers and influence their decisions?
What is Neuromarketing?
Neuromarketing is the field of marketing that uses medical technologies such as fMRI – functional magnetic resonance imaging. Neuromarketing study brains responses to marketing stimuli, and that could be like a message or an ad.
Researchers used the fMRI to measure changes in activities in parts of the brain. They indeed wanted to learn why consumers make some decisions. What part of the brain is telling them to do it?