by Basheer Badran
If you’re going to market to an audience, you’ll need to know who’s in that audience. Recent Pew Research data indicates that millennials have comparably different lifestyles than Baby Boomers and use technology in their daily lives differently than older generations such as Gen Xers.
Here’s a hint before we dig in: your target audience is not “everyone” (unless you’re Google). Your task in defining your social media audience is to identify and understand your niche so you can dominate it.