Tag: Product Development

Personas: Usability Testing

By: Aliu A Onifade

A classical usability test involves collecting data and information from situations. Here, representatives from the target user group use the product or a functional prototype of the product. Each of the participating persons performs a given set of tasks with the product. At the same time, design team members observe and record their attitudes and how they complete the assigned tasks.

The goal of usability tests is to evaluate a product about one or more of the basic usability indicators. This is also to gain empirical evidence about whether parts of the product (or parts of its design) needs to be improved.

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Crowdsourcing Methodology

By Aliu A. Onifade

During the analysis phase and the design phase of the design or software development project, developers must ask various questions, conduct researches, and test their prototypes to create a serviceable product (Grier, 2013).

In particular, traditional research methods such as focus group interviews or surveys could be immensely time consuming and costly. On the other hand, crowdsourcing provides a swift and inexpensive solution.

Most specifically, crowdsourcing relies on the intelligence of the “crowd” to perform tasks in exchange for compensation. In other words, it’s outsourcing to a crowd.

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