Tag: small business

The Great Lockdown & Global Pandemic

By Rebecca Sheppard

A sharp rise in COVID-19 cases has led to a second national lockdown. But to what extent does a national lockdown threaten small businesses?

According to ITC’s COVID-19 Business Impact Survey (2020), 60% of small businesses are struggling to cope with the negative effects of the global pandemic. However, it is much more damaging for SMEs, with 21% of them reporting the risk of shutting down within 3 months.

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Social Media Should Be a Priority for Every Small Business

By Katie Kabat

Due to the amount of time people spend on technology and social media nowadays, advertising has become almost completely digital. Social media is a way for consumers to learn and understand a brand before purchasing. Whenever I hear about a new trendy shop or cafe, the first thing I do is look them up on Facebook or instagram to see what their ambiance is like. It becomes more charming when I find out it is a local or small business.

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