By Julia Cavalheiro
Nowadays big and small companies are realizing the power of marketing and content creation online. Nevertheless, being able to use these tools to boost your company can be tricky, especially for new businesses. With that in mind, we want to share with you some tips on how to start creating good content online and increasing your presence on social media.
by Basheer Badran
Spotify announces Greenroom, a new competitor for the suddenly-popular category of live streaming voice chat apps like Clubhouse. In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Locker Room had used a white-and-reddish orange colour scheme, whereas the new Greenroom app looks very much like an offshoot from Spotify, having adopted the same colour palette, font and iconography.
by Basheer Badran
Understanding social media demographics will help you tailor your marketing strategy and, consequently, reach the right people with your message.
Indeed, 50% of the global population is using social media. That’s over 3.8 billion people, and the number is still growing. In 2019, on average, these users spent two hours and 24 minutes per day on social media across devices. Moreover, people between the ages of 16-24 spent close to three hours a day on social media.
NPOs run on tight budgets and it can be tricky to raise awareness for your cause with limited funds. Luckily, there are marketing strategies for NPO that can be implemented to make the most of their pennies.
By Imane Mdarhri and Yelda Simsek
Internships are always the best opportunities to face challenges and learn new things. Also, they are the perfect chances for self-discovery.
By Katie Kabat
Due to the amount of time people spend on technology and social media nowadays, advertising has become almost completely digital. Social media is a way for consumers to learn and understand a brand before purchasing. Whenever I hear about a new trendy shop or cafe, the first thing I do is look them up on Facebook or instagram to see what their ambiance is like. It becomes more charming when I find out it is a local or small business.
By Aliu A. Onifade
The internet has led to significant improvement in different aspects of human life especially in the ways we communicate and access information. At first, the use of the internet was limited to browsing the web using technology based on the hypertext protocol and sending and receiving electronic mails (emails) using the Simple Mail Transfer Protocol (SMTP) and Post Office Protocol (POP) respectively.
By Imane Mdarhri
Succeeding as a Social Media Specialist is not about taking photos and publishing posters. Neither is it being online 24 hours. It is an integrated professional career, which required various skills and fundamentals to master.
By Viktoriia Dorofeieva
Online business is a job where you organize your own business, sell goods or services, and get paid for it.
To set up a business, you don’t have to rent an office, hire people, and rent a large warehouse. All work can be set up on the internet. Make a site or fill out a page on a social network, write about the conditions and payment, run advertising, and promotion. As soon as you attract the first customers and get the first income, consider that you have already started a business.
By Imane Mdarhri and Qingyi Xu
As a Graphic Designer and an Artist, culture has been my passion and source of inspiration. My internship at LSBC was a great opportunity to work with a multicultural team, to express and create freely also, to be part of the big success. Mainly, designing success starts from scratch.