Tag: Strategy

Make your Digital Marketing more efficient

Make your Digital marketing more efficient.

By Abdul Rahman Mohammed

To make your Digital marketing more efficient it is necessary to take these things into consideration.

Businesses can’t survive today without a robust digital marketing strategy.

Read more

Digital Business Strategies and Change Management

By Aliu A. Onifade

While the use of Information Technology (IT) in driving business results in a transformational approach to managing business and organisations (a departure from the traditional functional approach), new perspectives of the role of IT in digital business strategy are emerging (Woodard et al., 2013).

Piccoli and Ives (2005), emphasise the efficiency of IT role in facilitating digital transformation from a digital strategy perspective. A digital strategy is a part of an overall business strategy. Digital strategy aims to improve the organisational and business processes through the use of technology. Most importantly, it helps to make a difference and improve overall business success and performance (Woodard et al., 2013).

Read more