The futuristic e-Commerce trends
In the e-commerce industry, trends and technology keep changing and evolving over the years.
Now that we are in the 20s, new trends will be arising.
To help prepare your business for the next step in the e-commerce industry, here is a list of trends to watch out for in 2022.
- Private labelling
- Offline e-commerce
- Shoppable tv
- AI customer sourcing
In the following years, “Private labelling” will be trending. Within the past few years, the consumer was the main focus of e-commerce – consequently known as D2C commerce. It has indeed recently gone viral and become relatively popular. The D2C method has given brands direct access to customers and profits. It has also given customers direct access to brands and lower prices for products. Despite the success of D2C, the trend is shifting elsewhere.
In recent times, if you associate D2C with cheaper products, affordable mattresses and trending makeup, then you will need to prepare for a change. The trend of having premium, private label brand sales is increasing. It is creating a new vertical in the D2C sector.
Customers are now looking towards luxury private label brands for superior products and better shopping experiences. One of the perks of a private label is giving a specific brand more trust and identity.
Offline e-commerce is quite a remarkable trend as not many people nowadays will believe this to be possible.
Currently, we can know that e-commerce is booming and rapidly catching up with traditional business. Retail sales are getting more popular for online shopping and depleting the high street.
Despite this fall in high street shopping, there has been a growing trend for taking e-commerce stores offline into other formats.
These new formats have included pop-ups shops and interactive e-commerce kiosks. E-commerce kiosks are all bringing our favourite online retailers onto the high street, just like Amazon, which is taking over with its chain of physical convenience stores. In 2022 and beyond, when people will be going out more, we will see an increase in e-commerce brands on the high street by occupying pop-up and multi-channel shops that will turn the internet into real life.
How long this trend will last is unknown; it may get people to go out shopping again if these new shopping formats are interesting enough.
Some of us may have been in a denoting position: watching a tv series thinking of buying the same nice t-shirt or else as the characters.
Soon enough, we will be able to click a target we like, find it, and then purchase to have one for ourselves.
At the end of 2019, NBC started showing shoppable TV ads that connect different programs to a mobile app. It enables viewers to purchase products on the TV at the time. Smart TVs will soon incorporate this technology, creating a different aspect about the TV altogether.
The shoppable TV will finally connect viewing and shopping into a unique experience that will benefit both shoppers and retailers: something new and incredibly inconceivable may become increasingly popular.
AI customer sourcing
The fourth trend to be looked at is AI customer sourcing. The futuristic artificial intelligence is already used within the e-commerce market to make product recommendations, help customers see products better and assist you with queries.
In the year 2022 and beyond, AI will help you find your customer at your place! Intelligent algorithms will take data and analyse current trends alongside your products, sales channels, customers and buyer behaviour.
Once done, the algorithms will identify the best channels, times and prices to list your products by saving you hours of work for finding the data and statistics. It will help brands to accelerate sales and boost profits in a quicker amount of time.
The fifth and last trend predicted is re-commerce, also known as second-hand commerce, and it is looking to get a revival within the next few years. It quite resembles the concept of companies such as E-bay, Craigslist and Gumtree.
However, this is a different concept that needs a deeper investigation.
Second-hand sales of luxury items will shake up the re-commerce industry to a new level since consumers are becoming strong motivated by sustainability in every aspect, rather than price.
It enables an unusual opportunity for brands to open up their re-commerce marketplace platform and turn second-hand shopping into a quality shopping experience.
The past two years have taught us something: to always train for the unexpected and unknown. Even if you think these e-commerce trends will take off next year or later, start preparing your sales, marketing, and fulfilment strategies for the upcoming world of e-commerce! It will enable your business to keep up with the times or get ahead in the game.