The World of Digital Marketing.
Ready to jump into The Dazzling world of digital marketing. Whether you’re interested in social media or SEO, you’re probably wondering what it takes to land one of those coveted jobs. While understanding the trends, you also need to have these skills of evaluation.
Here are five skills you definitely need.
Skill number one: open minded-curiosity.
The World of Digital Marketing is all about connecting with people and helping them solve problems. Successful marketers do this by asking questions about potential customers. Like who are You? and where do you live? What do you do? How much money do you make? What’s your favorite TV show? Ice cream flavor or political affiliation? What keeps you up at night? These are the questions that help you relate to and connect with your audience. They’ll also help you plan and execute campaigns.
Skill number two: The fine art of copywriting.
Knowing your customers well and creating a killer solution for their problems is huge, but you also need to know how to communicate that solution. That’s where copywriting comes in. A great copy
- Is written how you speak
- sounds as a human wrote it, not a machine!
- Is not formal and doesn’t rely on the lingo
- Is written as if you’re talking to a good friend.
The other two copywriting rules to remember are:
- Effective copy is always about the customer, not you!
- No one buys features, they buy outcomes in other words make sure your copy focus is on actionable solutions to your customers’ problems.
If you don’t have a background in writing, that’s okay. You can take various copywriting courses online.
Skill number three: Understanding “The funnel”
The sales funnel is essential to digital marketing. It explains how to target customers at every stage of the buying process.
The top and widest part of the funnel is the awareness stage, meaning the stuff that introduces people to your brand for the first time.
- Blog posts.
- Social media posts.
- Few Tube videos.
- Paid ads.
- Marketing pages on your website.
The middle part of the funnel is the evaluation stage. It is the stage where people know what you’re selling, but they’re not sure yet, whether it will solve their particular problem.
- Sales pages
- Downloadable guides and e-books.
The bottom and narrowest part of the funnel is the conversion stage. It is the stage where ideally: you’ll convince consumers to become actual customers.
- Product demos
- Sales pages
- Comparison charts
- Customer stories and testimonials
- Special offers
skill number four: Interpret the numbers.
Digital marketing is built on numbers things like site traffic, pageviews, and email open rates.
Remember that there is only one number that matters. Revenue! all of those other metrics are meaningless without sales. That means successful digital marketers need to live and breathe their ROI (Return on investment). Revenues should always equal three times the cost of your marketing efforts.
Another good rule of thumb is to treat your clients’ money like it’s your money. In other words, know how much did you spend? How did you spend it? And what you have to show for it; why it matters. You must be comfortable about the amounts and exactly what that means for the business.
Skill number five: All the money is made in the follow-up.
You can’t just leave marketing materials in front of an audience and walk away. People buy from brands they know, like and trust, which means customer cultivation and support is critical. Some of the best ways to follow up with customers include:
- Special offers
- Retargeting ads and even phone calls or text messages
If you’re brand new to digital marketing, working on these skills will give you the kickstart you need.