Top Digital Marketing Trends to adopt in 2021

By Imane Mdarhri

As 2020 was an unpredictable year, in 2021, we have to customize our decision making and be flexible in order to reshape our future plans, either as business managers, entrepreneurs, or freelancers. So, through this article, you will discover the Top Digital Marketing Trends to adopt in 2021 with an ambition to develop a long-term brand culture.

Due to the COVID-19 pandemic, some of the pre-planned business strategies had to be let go while some new ones took the stage. While Digital marketing has taken the lead, people have invested a lot in the virtual world, social media, E-commerce, video conferencing, as well as in E-learning for it to become the new market and working space. Therefore, with the evolving current circumstances, economic interventionists should keep up with the trends to reach a larger audience.

Here are some of the Top Digital Marketing Trends to adopt in 2021.

Conversational Marketing  

Marketing is all about understanding your audience and communication. Artificial Intelligence is the perfect technology to achieve such a goal.  Immediate responses, chatbots, and Instantaneous chat Apps are, for instance, some of the utilities of AI technology in conversational marketing. It is about maintaining instantaneous communication between your brand and potential customers. Besides, this trend is interactive. Building a connection through enriching and entertaining content like Quizzes and Polls as well as a friendly discourse would be the ultimate purpose.

Personalization

Every day millions of marketing campaigns and data circulate through various channels. However, the one that prevails is the one that makes a unique impression. In the digital marketing industry, developing personalized content based on your aim as a content creator and your followers’ orientations, such as age and cultural background, can be capital for you. A clear example of how the personalization of a campaign takes precedence over others is EasyJet. The famous airline uses customers’ travel history to create individual stories and recommendations. This strategy has helped the company increase readers of its newsletters by over 100% on average, which has led to new customers and thus more profit for the company.

Key tips:

  • Know who you are targeting.
  • Use interactive data.
  • Analyze your customers’ preferences.
  • Select the right timing and place.

 “Marketers need to build digital relationships and reputation before closing a sale.” 

Chris Brogan, Chief Executive Officer of Owner Media Group
Video Marketing

Video marketing might be a bit complicated to maintain. Still, the unlimited aspect of video production, either in action, music, story, or themes, can give your brand an influencer status. Live sessions, broadcasting, stories and 360-degree video content are some of the useful tips to make the customer experience alive, real, and exceptional.

This study shows how a simple video can not only impress your audience but also give them the desire to subscribe, follow, and share.

  • 70% of consumers have shared a brand’s video.
  • 72% of businesses declare that video has increased their conversion rate.
  • 52% of consumers say that watching product videos makes them more confident about the product.

According to Fred R. Barnard, “A picture is worth a thousand words”. So, make your marketing strategy visual and let the picture speak.

In short, Digital marketing is about using the right data at the perfect time. Furthermore, some marketing trends may change but, the essential is to be creative, productive, and precise.

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

Seth Godin, Bestselling Author and Blogger

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