News

Data-based Advertising

by Basheer Badran

Advertising is at the heart of our content experience online, and whether we know it or not, it is what funds our experience.

The ads we see online differ on how annoying or useful they are to us. Often, the more useful ads are the ones that are customized to our specific needs. But for some people, those ads also feel a bit intrusive. 

Data is used to identify what would appeal to 

us in ads that are tailored to our needs. And this information is collected by

 different parties based on our online behavior and our privacy settings. 

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The Impacts of Marketing Strategy Impacts on Consumer Behavior

by Ceren Gökhan

As a business owner, you can probably see the effects of the strategies you use on consumers. But have you ever thought about how these strategies work? On the other hand, as a consumer, have you thought about how the strategies used by businesses affect your consumption? Let’s take a look at how advertising, one of the most important steps of marketing strategies, affects consumers!

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What is Return on Advertising Spend (ROAS)?

by Basheer Badran

Return on Advertising Spend, ROAS for short, is a marketing metric that measures the efficacy of a digital advertising campaign.

That’s why advertisers use ROAS to judge the effectiveness of the money they spend on advertising. You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

Return on Advertising Spend is similar to ROI (return on investment), but it only looks at the monetary return from a specific ad campaign.

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What Makes Content Viral?

by Basheer Badran

Whatever industry you’re in, going viral is

 the name of the game. You want as many

 people to view your content.

Before social media, any company that wanted to become a brand name had to flood the airwaves and that costs money. The world-famous, “I’d like to buy the world a Coke ad from 1971, cost $250,000 to make and far more than that to broadcast on every major television network, which was a staggering amount at the time. But now, any person with a cell phone camera, and a social media account can reach the same number of people if their content goes viral.

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Skills Development at Home: Enhance Your Career

by Ceren Gökhan

In the changing and developing business world, the emergence of new fields and the transformation of professions created many experiences and skill seeking. So much more besides academic success in recruitment, soft and hard skills gained by the person started to stand out. To learn more about the skills related to your field, you can read “Top 5 Learning Skills to Adapt.” There are many options for skill development that you can adapt from home rather than just gaining work experience. If you aim to keep up with this change when we spend most of our time at home, the rest of the article can give you an idea.

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Brand Color Psychology

by Basheer Badran

The psychology of colour is one of the most interesting — and most controversial — aspects of marketing.

What is Brand Color Psychology?

Indeed, Brand colour psychology is the study of colour impacting the way we perceive brands. Colours do have a powerful effect on our emotions. Accordingly, these emotions play a central role in how we behave as consumers. In fact, Brand colour psychology provides a framework for understanding how and why we interact with the brands in our lives.

One of the most famous colour theorists, Faber Birren, wrote extensively on the link between colours and our emotional state, particularly in his book Color Psychology and Color Theory.

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Planning a Successful Meeting

by Basheer Badran

Meetings can be annoying, often unnecessary and take time away from other crucial work. But work meetings are very efficient and productive when they well planned. 

Here are some simple tips for planning effective meetings:

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Greenroom Vs Clubhouse

by Basheer Badran

Spotify announces Greenroom, a new competitor for the suddenly-popular category of live streaming voice chat apps like Clubhouse. In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Locker Room had used a white-and-reddish orange colour scheme, whereas the new Greenroom app looks very much like an offshoot from Spotify, having adopted the same colour palette, font and iconography.

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Target Audience: how to define yours

by Basheer Badran

If you’re going to market to an audience, you’ll need to know who’s in that audience. Recent Pew Research data indicates that millennials have comparably different lifestyles than Baby Boomers and use technology in their daily lives differently than older generations such as Gen Xers.

Here’s a hint before we dig in: your target audience is not “everyone” (unless you’re Google). Your task in defining your social media audience is to identify and understand your niche so you can dominate it.

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All about Instagram Digital Marketing

by Basheer Badran

When trying to decide which social media platform to turn to for your marketing efforts, it all comes down to finding out where your target audience spends their time. The famous social network Instagram topped over a billion users in 2008.

According to Statista, more than half of daily users are under 34 years old, and the most extensive age bracket is 18 – 24years old.

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How to use Neuromarketing?

By Abdul Rahman Mohammed

Is it possible to hack into the minds of consumers and influence their decisions?

What is Neuromarketing?

Neuromarketing is the field of marketing that uses medical technologies such as fMRI – functional magnetic resonance imaging. Neuromarketing study brains responses to marketing stimuli, and that could be like a message or an ad.

Researchers used the fMRI to measure changes in activities in parts of the brain. They indeed wanted to learn why consumers make some decisions. What part of the brain is telling them to do it?

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Business Ethics

By Abdul Rahman Mohammed

Definition of Business Ethics

Business Ethics replicate the basic principles that form a specific company. It entails all the fields within the Business atmosphere. The last can include finance, relationship with the environment, human resource management, sales and promoting, and others more.

By law, the business is to follow the set rules and procedures in its pursuit to comprehend its aims and goals.

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